The choice between eBay and Whatnot as a selling platform depends largely on what you're selling, your target audience, and how you prefer to engage with buyers. Here's a breakdown of each platform:
eBay
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Type of Products: eBay is a general marketplace for a wide range of products. It's great for everything from collectibles, electronics, fashion, home goods, and even vehicles.
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Selling Format: You can sell via auction or fixed-price listings. It's more flexible in terms of selling methods.
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Audience: eBay has a large, global audience and attracts buyers looking for both new and used items, often focusing on finding bargains or rare items.
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Fees: eBay charges a listing fee (depending on the category) and a final value fee that ranges between 10-12% for most categories, though it can be lower or higher depending on the type of item.
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Shipping & Returns: eBay handles shipping integration and offers seller protections, but the platform does require a more hands-on approach when it comes to customer service and returns.
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Reputation: eBay is one of the most established online marketplaces, meaning it offers credibility and a trusted platform for buyers and sellers alike.
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Seller Tools: Offers a lot of tools for sellers, including analytics, promotional options, and advertising features.
Whatnot
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Type of Products: Whatnot is a live auction platform that’s most popular with niche markets such as collectibles (like Funko Pops, trading cards, comics, and other hobby items), fashion, and toys.
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Selling Format: Whatnot is focused primarily on live auctions. Sellers can host live video auctions, making it interactive and engaging for buyers.
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Audience: The audience on Whatnot tends to be more niche, specifically looking for collectibles and live auction experiences. This could be beneficial if your products fit within these categories.
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Fees: Whatnot charges a fee for sales (typically around 8-10%) plus a 2.9% payment processing fee.
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Shipping & Returns: Whatnot integrates shipping, which can simplify logistics. However, it may be a bit more rigid in terms of shipping options compared to eBay.
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Reputation: Whatnot is newer compared to eBay, but it’s growing quickly due to its interactive auction model.
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Seller Tools: Whatnot provides tools tailored to its live auction format, such as the ability to host streams, interact directly with potential buyers, and showcase products in real-time.
Which is better for you?
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eBay: Ideal if you want a broader audience, more flexibility in selling, and the ability to sell a wide range of products. It’s great for building long-term relationships with buyers and selling things at a fixed price or auction-style.
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Whatnot: Great if you're in a niche market like collectibles, and you're comfortable with or excited by live auction formats. It’s a more interactive experience where buyers can engage with you directly, which could work well if you have a following or are looking to create a sense of community around your products.
If your products fall under collectibles or niche hobbies, Whatnot might be the better fit. However, for a wider range of products, including both new and used items, eBay is more established and versatile.
What kind of products are you looking to sell? That could help narrow down the choice further!
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